Tailor Made Website Design for a Pioneer Self Defence Institute: KMACS

Krav Maga Brixton educates people in the subjects of self defence, self protection, fighting and combat skills, as well as skills to defend others

OVERVIEW:

Krav Maga Brixton is a quickly expanding, self-defence arts school with multiple locations in the United Kingdom. The owner wanted a website that expressed the high-energy brand and connected with its target audience. He chose ‘Pixpert’ to create a visually stunning website that converted website visitors into leads for his dojo. Pixpert was happy to help him out!

CHALLENGES:

Krav Maga Brixton has been in the martial arts industry for many years. The state of the art center offers self defense service. Wanting to grow his school, owner Remi Lessore, knew the Krav Maga Brixton website needed a new look.

To present the REALISTIC SYSTEM OF SELF -DEFENCE in a friendly and professional way.

To improve the ease by which a user can find the rich and relevant information regarding the history of the Krav Maga self defence.

To promote revenue-generating items and attract its targeted audiences more clearly.

A new e-commerce store was needed to complement the on-site shop.

KMACS owners seeking more admin power so that they can use it easily and make changes as per their needs

PIXPERT SOLUTION:

Your website needs to be marketing-driven if you want to find new leads. A website that is optimized for marketing will turn visitors into leads, which you can then convert to students. That is how we put our clients on the edge from the competitors.

Let’s take a look at the marketing techniques we have used for KMACS:

User Friendly Web Form – to capture prospect information and encourages prospects to sign up for a course suite them best.

Interactive About Us Page – good info about the instructor.
Informative Class Descriptions – it helps most peoples to be able to go directly to your website and get all the answers they need.

Digital Friendly Color Scheme – to reflects true brand image and helps the users to connect easily with the site.

Typography – a customized Google fonts has been used for a far-reaching impact on user experience, user perception, readability, and even mood.

SEO (Search Engine Optimization): Most relevant keywords being analyzed and evaluated for a better Google ranking and KMACS site rank has been improved from 10^th page to now on 1^st page over London page search.

e-Commerce Feature: integrated online payment gateway of PayPal and Stripe for easy and quick transactions.

BENEFITS:

Built on the latest development technology The new website works seamlessly across all platforms – including mobile.

TheKrav Maga Brixton site is now user friendly for students to view the schedule and register for classes. It’s also simple for prospective students to learn more about the school, view membership options and schedule their classes.

As a result of the website redesign, Krav Maga Brixton is better able to grow their web presence and convert prospective students researching their school.
The new responsive site meets the changing needs of users and is a great representation of the Krav Maga Brixton center and the quality self defense instruction they provide.

TECHNOLOGIES: (to be replaced with the functions utilized here)

[The new site is built on WordPress CMS, which is a PHP platform. Additional technologies are used for targeted marketing, social media integration with Facebook, Twitter, Google+ and Pinterest, Google analytics and Google maps, Modern payment integration with M-Peas. Technologies include JQuery, HTML5, CSS3 and more. eCommerce by Woocommerce.]

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